“Well . . . I can definitely feel a bit of adrenalin,” says Yukari Sendo, savouring the mobile phone ringtone like a fine wine, “but it really doesn’t make me want to do any housework.” She flicks through a menu of alternative tunes and settles on one that offers to improve her skin tone through the power of alpha-waves. Ms Sendo and her friend Ayaka Wakabayashi are among an army of young Japanese drawn to the allure of “therapeutic ringtones” — a genre of melodies that promises to ease a range of day-to-day gripes, from chronic insomnia to a rotten hangover. Japan is no stranger to bizarre phone fads but the popularity of the ringtones is perhaps surprising given the flimsiness of the science behind them.
Much of the tones’ credibility rests in the solid reputation of Matsumi Suzuki, the head of the Japan Ringing Tone Laboratory, an eight-year-old subsidiary of the Japan Acoustic Laboratory. Mr Suzuki’s adventures in the realm of mood-altering ringtones follow a career at the National Research Institute of Police Science, where he made award-winning advances in the field of voiceprints. One of his proudest achievements was the development of a synthetic mosquito noise that is inaudible to Japan’s over-60s but supposedly discourages teenagers from “congregating in parks at midnight”.
A spokesman for Index, the giant Japanese mobile phone content provider that sells Mr Suzuki’s ringtones, explains that while there is a shortage of actual experimentation, “the number of downloads suggests the ringtones must be working to a certain extent”. Index’s other innovations include an iPhone application that translates your dog’s bark; the “Bowlingual” automatic canine interpreter draws on an database of woofs from dozens of species.
The first therapeutic tone, a high-energy rhythm, tested for The Times by Ms Sendo and Ms Wakabayashi, was supposed to provide a sudden burst of impetus to sluggardly housewives. Yukari and Ayaka had their doubts.
News Source:- http://www.timesonline.co.uk
<< Back to news...